You’ve heard the term a million times, but what is social media?
Social media is an internet application(s), built on the ideological and technological foundations of Web 2.0, allowing the creation and exchange of user-generated content.
With regard to marketing, the value is in the FREE interaction you get with customers; with regard to search engine optimization (SEO), the value isn’t so much in the content, as in the links you get from social media sites. Not only is it possible for you to link your own social media sites to your primary website, you can get links on other people’s social networking sites to your website. This is valuable linking.
Can You Create a Facebook Page for My Business?
Yes, we can optimize your Facebook account for SEO.
If you don’t have a personal page, we will start by creating one for you, then making your business page. You may change your password after we are done for privacy on your personal account.
If you have a personal Facebook account already, you must give us access to your account to do so. If you prefer to keep your password private, we suggest changing your password temporarily so we can set up your business page, then changing it back when we are done. Or, we can walk you through these steps.
You must create a Facebook business page off of your personal page. On this business page in Facebook, you need to be careful that you only post business related info.
Can I Improve my Facebook Address for Advertising?
Yes, to make the Facebook address pretty for publishing, and also to improve your Facebook business page chances of showing up on Google searches, you should name your business page.
If your Facebook business page URL is not converted to a search friendly one yet:
2. You will either see a message saying your username is already set (which refers to your personal account) or the first thing Facebook will ask you to do is set your personal one, so use your name or whatever you like.
3. Then Facebook will ask you to select one of your business pages and you can type in what you want. I suggest consulting with me before you do that to find the most searched keywords that relate to your business
What If I Prefer to Use Twitter, and Have Tweets Show on My Facebook Page?
You can do link Twitter to your Facebook account through your Twitter account. That is coming in the next lesson!
Be sure to contact us with any questions!