Internet marketing, also called web marketing, online marketing, or e-marketing, is the promotion of products or services over the internet.
Internet marketing can be defined very broadly as any and all marketing on the internet, which these days includes most of the marketing by any growing business. In list form, the definition of internet marketing is:
- Keyword Research
- Search engine optimization
- Social media marketing
- Referral marketing
- Content Writing
- Search engine marketing
- Pay per click advertising
- Cost per impression advertising
- Search analytics
- Web analytics
- Online Display advertising
- Contextual advertising
- Behavioral targeting
- Affiliate marketing
- Cost per action
- Mobile advertising
- Email marketing
Internet marketing brings together the creative, organizational, and technical aspects of the internet, including design, development, advertising and sales. Internet marketing consultants deal with the placement of a client’s presence in digital media along all stages of customer engagement from social media (web 2.0), to their arrival on your website via search engine optimization (SEO), through search engine marketing (SEM) using banner ads on specific websites, email marketing, or mobile advertising.
Targeting Internet Markets with Search
Internet marketing consultants work with their clients to target users browsing the internet so that the marketers’ messages reaches the user personally based on what he or she is looking for. This is opposed to the traditional marketing method in which a business puts out information intended to attract customers who had not previous thought of using their products or services. This new personal approach is used in search marketing, for which ads, text or display style, are served based on keywords entered by the users into search engines.
Specific Interest Advertising
The beauty of internet marketing is it’s ability to target specific interests of clients, then talk directly to that interest. Online marketers place an emphasis on appealing to these specific interests by segmenting their markets according to age group, gender, geography, and other general factors rather than reaching out to a broadly defined demographic. This is made possible by data gathered with “cookies” by the advertising entities such as Google, Yahoo, Bing, and Facebook collect.
The Key to Internet Marketing is Niche Targeting
Internet marketing puts an emphasis on creating niche destinations for internet consumers (or businesses) on very specific products, services, or topics. Niche marketing is very well suited to Internet marketing. For example in traditional Internet marketing a website was created and promoted on a high-level topic such as “book selling”, niche marketing would focus on more specific topics such as “self-help” books. Unless you are an Amazon.com, you may not be able to crack the top search results for books. But if we create a niche site for you, or even a niche section of your main site, you have an opportunity to compete for a top page position.
Specialization of Internet Marketing Consultants
Various Internet Marketing Consultants in Denver, and throughout the world, will specialize in various aspects within the definition of Internet Marketing, depending on the size of the company, their expertise, and their areas of interest. There are so many niches in internet marketing that it is nearly impossible to become an expert at all of them!
I specialize in keyword research, website development (structure and design), on-site optimization for search engines, some off-site optimization, and pay per click advertising. These are the basic things that every site needs. Call Jon at 303-750-6114 to discuss your project.